Search Engine Optimisation
(SEO)
Think about how your customers might search for you….
The most common way is simply to go into google and type “your town your industry “ or “your industry in your town” (eg. “Plumbers in Penzance”, “Macclesfield Accountants”). Sometimes they’ll just type “your industry” (eg. “Personal Trainers”) and expect google to know where they are.
Google then presents them with a list of businesses in your area.
No Stress Websites are designed to get as high up this list of search results as possible.
So, how does it work? Well. the first thing to say is that it’s not easy.
We need to be honest with you – it won’t happen overnight.
Getting to the top of google takes a bit of time. There are no guarantees. Google prefers sites that have been around for a few months or years. Think about it. If they gave equal preference to every new website it wouldn’t be fair to those businesses with a proven track record. The longer your website has been active, the more it will rise up google’s rankings.
Eventually you should automatically get customers without ever having to advertise your business.
Every No Stress Website has features that improve Search Engine Optimisation:
1. We make No Stress Websites Mobile and Tablet friendly
Google have officially stated that they prefer websites that can be viewed easily on mobile phones and tablets. No StressWebsites adapt perfectly to whatever screen they are displayed on. They even allow customers to click on your phone number and be connected without having to write anything down.
2. We make your No Stress Website FAST
Google prefer sites that load quickly. A lot of badly designed websites take many seconds to appear. We use the best possible practises to ensure that google (and your customers) will find your No Stress Website quickly.
3. Key words are embedded in all the technical descriptions of your No Stress Website
These technical descriptions are what the Search engines read in order to understand that you are a business in your town.
4. We Show you how to set up a “Google My Business” Free Listing.
This is one of the main ways that you will be found. It puts you on google maps which often end up prominently displayed when people are looking for local businesses. The great thing about this is that by putting you on Google My Business, you will almost certainly be offered free advertising credits for Google Adwords. These are the paid adverts that appear in the search results. They offer a brilliant way to drum up business while the organic SEO starts to build up.
5. We submit your No Stress Website to Bing and Yahoo
Although Google take a massive 85% of the UK, Indian Market market, we also make sure that you are noticed by the other search engines.
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